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Privacy Policy

Last updated: 01/12/2025

Last reviewed: 01/12/2025
Last reviewed by: Dr S. Patel
Comments: No updates or amendments required to the Privacy Policy.
Next review date: 01/12/2027

SJP Aesthetics Ltd is committed to protecting your privacy. As a combined dental and facial aesthetics practice, we understand the importance of protecting personal and medical information entrusted to us. We treat personal data in accordance with our obligations under the General Data Protection Regulation (GDPR) and our professional clinical confidentiality requirements.

SJP Aesthetics Ltd is registered in England and Wales under company number 15091935. Our registered, postal and trading address is: SJP Aesthetics Ltd, 238 High Street, Potters Bar, EN6 5DB.

This privacy policy explains how we collect, use, store, and protect your personal data when you visit our website www.drshivpatel.uk, contact us, or receive dental or aesthetic treatment.

Information We Collect From You

1. Information You Provide Directly

  • Personal details: name, address, date of birth, email address, phone number, next of kin.
  • Medical and dental history: required for safe and appropriate treatment.
  • Dental records: clinical notes, radiographs, treatment plans, photographs, consent forms.
  • Aesthetic treatment records: medical history, treatment notes, photographs, prescriptions.
  • Enquiry information: details you submit through forms, email, or phone.

If you do not provide required medical or dental information, we may be unable to provide treatment.

2. Information We Collect Automatically

When you visit www.drshivpatel.uk, we may automatically collect:

  • IP address, browser type, device information
  • Pages viewed and time spent
  • Navigation behaviour (clicks, scrolls)
  • Technical data for analytics and security

How We Use Your Information

A. For Dental & Aesthetic Treatment

  • Provide safe and appropriate clinical care
  • Maintain accurate treatment records
  • Arrange appointments and reminders
  • Prescribe medication or products
  • Support continuity and quality of care

B. Operational and Business Use

  • Internal audits and compliance
  • Clinical governance and training
  • Website performance and security

C. Marketing (Opt-In Only)

We may send updates or offers only if you have explicitly opted in. You can unsubscribe anytime by emailing info@drshivpatel.co.uk.

Who We Share Your Data With

  • Dental and aesthetics clinicians involved in your care.
  • Pharmacies and prescribers for prescription requirements.
  • Dental laboratories for appliances and custom-made items.
  • Regulatory bodies (GDC, CQC) if required.
  • Legal advisors, insurers, law enforcement where necessary.

We do not sell your data.

Your Information and Data Security

We take reasonable steps to secure data through encryption, access controls, and secure storage. We do not transfer data outside the UK/EEA.

Data Retention Timelines

  • Dental records: 11 years or until age 25
  • Aesthetic treatment records: 7 years
  • Prescriptions and controlled drugs logs: 2 years
  • Marketing enquiries: 6 months
  • Financial records: 7 years

Your Rights Under GDPR

You have the right to access, correct, limit, or request deletion of your personal data (where appropriate). You may also withdraw consent for marketing.

Requests can be made by emailing info@drshivpatel.co.uk.

Access to Your Information

To request a copy of your records, please contact:

SJP Aesthetics Ltd 238 High Street Potters Bar EN6 5DB

We will respond within 30 days. The first copy is free of charge.

Contact and Complaints

Questions or concerns should be directed to: info@drshivpatel.co.uk

If you are dissatisfied, you may complain to the ICO: www.ico.org.uk